Too often underestimated, face primer is the ideal ally for enhancing and protecting our skin, ensuring that make-up lasts longer.

Beauty secret, ideal ally for a perfect make-up routine, sublimates the skin and enhances makeup performance. All this is the face primer!

This is a product that is sometimes underestimated, but once you include it in your beauty routine, it will be able to guarantee you a real make-up revolution.

For years it was a jealously guarded secret by all the greatest make-up artists, who considered it "the secret ingredient" for high-performance, long-lasting makeup. Today, however, it is part of the make-up routine of so many beauty addicts.

Usually available in cream, gel or liquid form, it is an epidermis "perfector": somewhere between a facial treatment and make-up, it creates the foundation of make-up and keeps it longer.

If you want to create a workmanlike makeup base, don't forget the primer, a real trump card both for elaborate make-ups and for when you don't have much time and still want a better-looking complexion.

When and how to use it?

Face primer should be applied after the base cream and before Concealer andfoundation. It is important to remember that although there are moisturizing primers, this product does not replace the cream.

You will simply spread it over your face with your hands in quick movements. After it is completely absorbed, move on to Concealer and foundation.

Fully absorbing the product will enhance its performance, so let a few minutes pass between the application of primer and that of Concealer and foundation.

Mesauda's three new face primers

Mesauda starts again with the base (makeup) and has come up with as many as three face primers, developed to specifically address the needs of different skin types.

Let's find out together what these brand new face primers are and what their features are...

Shine Free for combination and oily skin

A fresh, gliding gel that gives skin a smooth, matte finish. Ideal for correcting combination and oily skin and preparing it for makeup. The gel-to-powder texture transforms into an invisible, smoothing, supple veil once applied to the skin.

Thanks to the water-based formula releases a pleasant feeling of freshness on the skin. The result is immediate: soft and silky skin, canceled and corrected shine.

Oil Foil for normal and dry skin

It is the makeup base in non-oil texture that instantly penetrates the skin providing deep hydration, reducing fine lines and pores.
It gives skin a natural glow without making it greasy, which is why it is ideal for normal and dry skin.

Developed according to the concept of aromatherapy, which involves the use of certain fragrances for both physical and spiritual benefit, it contains:

• GREEN CLAY: nature's rejuvenating elixir, infuses feelings of calm and energy;
• AQUATIC NOTE: gives balance by freeing the mind;
• FLORAL NOTES AND AGRUMATE: give vitality;
• PICCANT NOTES: infuse creativity

Zero Flaws, the passe-partout for all skin types 

Face primer instant filler effect. It prepares the skin for makeup, evening out the complexion, minimizing the appearance of pores, wrinkles and expression lines thanks to the presence of silicones, for visibly sublimated skin texture.

Thanks to its non-occlusive formula, it absorbs in seconds, giving the complexion a smooth and velvety appearance in record time. It releases a light, transparent, comfortable veil that absorbs in seconds and protects skin and make-up from external agents.

How about you? Have you already chosen the right face primer for your skin? Run to our shop!