Skinification: The New Beauty Trend

In the Beauty world, skinification is revolutionizing the way we perceive make-up and skincare. This innovative trend places health, and the well-being of our skin, at the center.

Let's find out together how skinification is transforming our daily beauty routine.

Skinification is a comprehensive beauty routine that begins with proper cleansing and hydration of the skin, followed by the application of make-up products formulated to provide additional benefits to the skin.

It is no longer just about hiding imperfections, but nourishing the skin from within, making it glowing and radiant.

DISCOVER THE HYDRAWARE LINE

Skinification is important to have well-groomed and hydrated skin, as healthy skin not only improves the overall appearance of make-up, but also allows for perfect application and durability of make-up.

This means using make-up products enriched with skincare ingredients that contain benefits, such as vitamins, antioxidants and sunscreens.

DISCOVER MOISTURIZING FLUID WITH SPF50

-20%

HYDRAWARE™

€82.88 ~~€103.60~~

-20%

DOUBLE CLEANSING

Double cleansing

€34.24 ~~€42.80~~

HYDRAWARE™ MOISTURIZING EYE CONTOUR

€22.90

HYDRAWARE™ 24H MOISTURIZING GEL-CREAM

€29.90

HYDRAWARE™ FLUID SPF 50 MOISTURIZER

€27.90

HYDRAWARE™ MIST TONIC AND SERUM

€22.90

MINI PROUD CLOUD

€10.90

MINI BACK TO BARE

Minisize makeup remover gel oil

€12.90

SHOP SKIN CARE

Multifunctional products are at the heart of skinification.

Moisturizing primers that prepare the skin for make-up, foundations with sunscreen that protect skin from environmental damage, and lipsticks enriched with moisturizing ingredients are just a few examples of how skinification translates into products that provide skincare benefits while enhancing appearance.

DISCOVER OUR BB CREAM WITH SPF20