Let's start right away with the main feature of this new product. It is a creamy lipstick with an extremely soft and comfortable texture.

The plus of creamy lipsticks lies precisely in the feeling of comfort and softness they give to the lips. Their emollient, moisturizing and softening action helps fight dryness and cracking, making our lips smooth and polished.

In short, creamy lipsticks are the ideal choice for having super shiny lips but at the same time nourished and soft.

With Mesauda's CULT Creamy your lips will immediately appear enveloped in a full, even color from the first application. The smooth, emollient texture contains a special polymer that gives a pleasant feeling of comfort over time.

The secret lies in the innovative formula it contains:

• Mix of extra glossy polymers with high refractive index that envelop the lips in brilliant colors for an ultra-smooth result; they also impart comfort and softness during application.

• Combination of low and high melting point waxes that create a creamy, comfortable film for perfect adhesion to the lips.

• Special coated pigments that ensure immediate color release and a smooth and intense pay-off, even with just one application.

But when we talk about a cult object, we also talk about its appearance. The packaging of the new Mesauda lipstick mirrors its features, with an iconic style that is unlikely to go unnoticed: black text stands out on the silver aluminum surface, while the lipstick's lead is embellished with the embossed pattern of the brand's M's.

Now that we have seen what the main features of this amazing lipstick are, let's have a little fun to find out which colorations are right for us. 

In fact, CULT Creamy is available in 18 different colors, each designed to meet our specific needs. Do you want a subtle nude lipstick? Or perhaps a deep red? Or even a bright fuchsia? Whatever your color of the moment, we are sure you will be able to find the perfect CULT Creamy for you.

And if you're still undecided, try this game we thought up for you... To celebrate World Kiss Day, we've selected some of the most famous and iconic kisses: choose the one you like best and find out which CULT coloring suits you best!

• Ross and Rachel in "Friends" - CULT Creamy 115 IDOL ROUGE: is the kiss that made audiences around the world dream, passionate and super romantic! If you have chosen this, the best color for you is 115 Idol Rouge, a deep red that will highlight your lips.

• Achille Lauro and Boss Doms - CULT Creamy 112 COOL: an irreverent, provocative and (why not?) fun kiss. If this is your CULT kiss, then you won't be able to do without the 112 Cool tint, a super bright fuchsia that certainly won't make you go unnoticed!

• Lilli and the Tramp - CULT Creamy 104 CHIC: This kiss takes us back to our childhood, it is a shy and extremely sweet kiss. If you chose this, the CULT Creamy most suitable for you is definitely number 104 Chic, a delicate pink that is also perfect for daytime make-up.

• Callie and Arizona on "Grey's Anatomy" - CULT Creamy 118 HEROINE: If you chose the kiss of the two female doctors on Grey's Anatomy, we are sure you will love the CULT Creamy 118 Heroine. An orangey red, ideal for creating impactful but not over-the-top looks.

• Barack and Michelle Obama - CULT Creamy 110 QUEEN: Let's get to the last kiss, perhaps the one that most of all expresses complicity. If you chose the kiss between former President Obama and his wife Michelle, your ideal color is 110 Queen: understated, elegant but still bright and impactful.