Creating the perfect makeup base is the secret to flawless, long-lasting make-up. Here's how to achieve it and what mistakes to avoid...

You know, to be successful you have to start with the basics, and this also applies when it comes to make-up! A good make-up base, in fact, is the secret to perfect make-up.If you think that "make-up base" refers only to face cream, you are way off the mark... To make a good base, in fact, there are several steps that involve both skin care and make-up.

Let's start...

Before moving on to the actual makeup, make sure your face is well cleansed and moisturized. After the skin care routine , prepare your skin with the usual base cream. As always, choose the face cream best suited to your needs and massage it in until it is completely absorbed. This small measure will help keep your facial skin toned and contribute to the rapid absorption of the product.

When the cream is completely absorbed, you can move on to creating the makeup base...

Face primer

We have already talked about the importance of the face primer, the ideal ally of our make-up: in fact, it not only prepares the skin, evening it out and smoothing it, but above all, it fixes the make-up and prolongs its duration. In short, a makeup base cannot really be said to be complete without a good face primer.

Choose the one best suited for your skin type:

• If you have combination or oily skin, try Shine Free primer, a cool, gliding gel that gives skin a smooth, matte finish.
• For dry skin we recommendOil Foil, which instantly penetrates the skin providing deep hydration.
• Finally, for normal skin, the most suitable face primer is definitely Zero Flaws, with a filling and smoothing effect.

Concealer

Let the primer absorb and move on to the next step of the makeup base: the Concealer. 

Again, choose the product that best meets the needs of your skin and, most importantly, your imperfections. To cover dark circles and minimize facial imperfections those best suited are definitely liquid concealers, such as Pro Light, Concealer with high moisturizing power. 

For extra coverage that does not weigh down the complexion, opt for concealers in stick form. Our One Stroke has a comfortable texture and offers adjustable coverage designed for many different needs. 

Foundation

And we finally come to foundation. The undisputed protagonist of our make-up, it also takes center stage when it comes to make-up base because it is the product that most successfully evens out the complexion. 

There are so many of them out there, with different formulas and colorations, and again it is essential to opt for a product that meets the needs of our skin.

For dry skin that needs continuous hydration, we suggest the brand new THE SKIN: it is a sun foundation with a very high concentration of water that makes it super moisturizing. In addition, it has a luminous finish and an adjustable texture.

Do you prefer creamy foundations? Then the right product for you is Cover Stick, the innovative creamy stick foundation that is super easy to apply and blend.

Finally, if you have combination or oily skin, or simply prefer a matte, powdery finish, try Magic Wand. Its formulation hides imperfections and protects the skin, just like a magic wand.

Remember that when it comes to foundation, in addition to formulation, application is also important. If you want to achieve a more opaque effect, apply the product with a brush, always remembering to choose the right one for your favorite products.

For a more natural and even effect, however, choose a sponge, such as Mesauda's Make-Up Blender. Remember to pat without rubbing-this technique will help prevent streaking and product buildup on the face.

Powder

And here we are at the end (or almost) of our makeup base. The Powder will help you mattify and fix your makeup: its characteristic, in fact, is to dry out the creamy texture of other cosmetics, ensuring a long-lasting effect.

Again, the secret to achieving the perfect finish lies in application. If you use a sponge, be very careful to dab the product on gently so as not to create too thick layers of Powder , which could make the make-up look heavy and contrived. Alternatively, use a brush from Powder to apply a light veil of product, fixing the foundation and evening out the complexion without creating too dense layers of powder.

And now some advice on product choice... If you have combination or oily skin, the Powder best suited for you is Celestial Veil Invisible, which contains Silica, with sebum-absorbing properties. For normal or dry skin, on the other hand, we recommend Celestial Veil Translucent, which is delicately toned and contains Mica, with adherent and moisturizing properties.

And then ... define and give color

Once we have a neutral makeup base, we can also think about the finish. This means we need to give color and define volume.

With the steps analyzed so far, we have "prepared the canvas": the face is even, but volume must be given! Now the final touch will be given by the application of Bronzing Powder, blush and Highlighter that will sculpt the face.

The Bronzing Powder is designed to sculpt volumes and increase shadow areas. In contrast, the blush brightens the face and goes to highlight those areas of the face that by nature tend to blush(to blush in English really meansto blush). Finally, theHighlighter brightens and gives a glow effect to the strategic points of our face, such as cheekbones, cupid's bow, inner corner of the eye, back and tip of the nose.

Now that we've given you all the secrets to a perfect makeup base, all you have to do is put it to the test. Choose your favorite products and give your beauty routine a makeover!