DEW SHIELD - The new BB Cream halfway between skincare and makeup

campaign image for the new Mesauda BB cream

WHAT DOES DEW SHIELD MEAN?

The name of the product is inspired by the dewy skin effect, which could be translated as "damp dewy skin," and refers to a fresh, moisturized effect that enhances the complexion to the fullest.Shield, on the other hand, refers to the protection that this product gives, created with SPF20 and microbiome-acting actives.

bb cream dew shield foundation mesauda 3

WHY IS IT CALLED A HYBRID PRODUCT?

 Consumers' search for make-up products with benefits usually associated with skincare products, combined with an increasingly insistent preference for clean, natural looks, has prompted us to invest in the development of a hybrid product, somewhere between make-up and skincare. Dew Shield is the tinted cream designed not only to perfectly suit the complexion, but also to act on the skin care level.

 THE INCREDIBLE INGREDIENTS OF DEW SHIELD

 Actives with moisturizing action

  • 20% EMOLLIENT OILS: Avocado oil and Shea butter envelop the skin like a soft caress and nourish it to restore softness and elasticity
  • EMULIUM ILLUSTRO® ensures high long-lasting hold performance by moisturizing and evening out the skin. 
  • PENTAVITIN®, a natural active that can absorb, like a magnet, water on the surface of the skin and retain it for a long time to prevent skin dehydration. In addition, it stimulates the production of keratinocytes, the skin's most numerous cells, and forms a shield against external agents that attack the epidermis. 

Actives with protective action 

  • Also within the product are actives withprotective action such as bioecolia, a prebiotic that nourishes the microbiota, facilitates microbial passage and strengthens the skin's natural defenses to preserve its ecosystem
  • Oxygenskin fights signs of aging caused by exposure to blue light and fortifies the skin barrier by increasing hydration. 
  • the latest generation of SPF20 sunscreens that protect the marine environment, perfect even for delicate skin.

 

WHAT ARE THE FEATURES OF THIS BB CREAM? 

  • FINISH: luminous - moisturizing
  • TEXTURE: cream
  • SKIN TYPE: all skin types
  • SPF: 20
  • COVERAGE: medium-low
  • N SHADE: 6

 

TONALITY.

DEW SHIELD COLORS
The model uses shade number 106 - DEEP
DEW SHIELD COLORS
The model uses shade number 101 - FAIR

 

DEW SHIELD COLORS
The model in the photo is using shade #104 - TAN

 

    METHOD OF USE.

    1. WITH BRUSH : Apply light dabs of product to the cheeks, forehead and chin and spread with brush F04 starting from the center of the face outward until the result is even and opaque all over the video.
    2.  WITH MAKE-UP BLENDER: Wet the sponge and wring it out well to remove excess water, spread the product by dabbing lightly until an even and natural result is achieved.
    3.  WITH YOUR FINGERS: Apply a few drops of Dew Shield to the face (forehead, cheeks, chin) and spread with your fingertips in gentle movements from the inside out. Be sure to blend the product well on the nostrils, near the hairline, and from the jawline toward the neck so as not to create color breakouts.

    Comments (0)